Conectia Case study: Emma’s Diary
Emma’s diary saw fantastic results, generating data for many expectant mums in order to offer their gift pack to. The client also achieved a large quantity of membership sign ups following the gift pack delivery.
To generate customers to claim a free sample, both men and lady’s products across UK and Italy, targeting over 45 years old.
Conectia Case study: Emma’s Diary
As we have the largest network of survey publishers, we were able to present a vast list of publishers to Emma’s Diary to approve before pushing the campaign live. Each publisher provided a mock up of the survey question set to demonstrate to Emma’s Diary how it would look on the publisher website. Once approved, we agreed a daily lead cap and CPL rate with the client and publisher.
Conectia Case study: Emma’s Diary
Due to the vast network of publishers we work with, the volume of leads generated on a monthly basis was in the thousands. Emma’s Diary are a known and trusted brand, particularly in the mother and baby sector, the uptake of the offer was a huge success but the real success was the many customers who went on to sign up to the Emma’s Dairy membership after claiming the initial gift pack. The value of the leads generated to Emma’s Diary became extremely lucrative due to the number of members they gained following the initial Co Registration lead generation campaign.